Voice Activated Personal Assistants – Consumer Use Contexts and Usage Behavior

Presenter Information

Niina Mallat, Aalto University School of Business, Helsinki, FinlandFollow
Virpi Tuunainen, Aalto University School of Business, Helsinki, FinlandFollow
Kristina Wittkowski, Aalto University School of Business, Helsinki, FinlandFollow

Description

The authros examine the importance of understanding the user perceptions of smart (voice activated) technologies, the characteristics that inhibit or increase consumers’ adoption resistance, and the preferred user interfaces for consuming the services in different contexts

Recommended Citation

Mallat, Niina; Tuunainen, Virpi; and Wittkowski, Kristina, "Voice Activated Personal Assistants – Consumer Use Contexts and Usage Behavior" (2017). AMCIS 2017 Proceedings. 32.
https://aisel.aisnet.org/amcis2017/TREOs/Presentations/32