Description
This study uses the lens of affordance to examine consumers’ attitudes toward the use of CRS (Communal referral service) and behavioral intention derived from CRS use.
Recommended Citation
Zheng, Haoran, "Affordances of Mobile Communal Referral Service" (2017). AMCIS 2017 Proceedings. 31.
https://aisel.aisnet.org/amcis2017/TREOs/Presentations/31
COinS
Aug 10th, 12:00 AM
Affordances of Mobile Communal Referral Service
This study uses the lens of affordance to examine consumers’ attitudes toward the use of CRS (Communal referral service) and behavioral intention derived from CRS use.