Description

This study uses the lens of affordance to examine consumers’ attitudes toward the use of CRS (Communal referral service) and behavioral intention derived from CRS use.

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Aug 10th, 12:00 AM

Affordances of Mobile Communal Referral Service

This study uses the lens of affordance to examine consumers’ attitudes toward the use of CRS (Communal referral service) and behavioral intention derived from CRS use.