Description
Previous research has indicated that the relationship between individuals might influence privacy concerns of individuals. In particular, the tie strength between the individual who is about to disclose information (discloser) and the individual who is potentially receiving the information (potential co-owner), might determine privacy concerns of the discloser. The discloser and the potential co-owner might be tied up strongly, weakly or not at all. We set up a qualitative research study, asking disclosers in how far tie strength determines their privacy concerns. The results prove that weak ties mainly increase privacy concerns of disclosers, whereas strong and absent ties mainly only increase privacy concerns in certain situations. We therefore contribute to the under-researched field of antecedents of privacy concerns by presenting strength of tie as an additional antecedent.
Recommended Citation
Wirth, Jakob, "Strength of Ties as an Antecedent of Privacy Concerns: A Qualitative Research Study" (2017). AMCIS 2017 Proceedings. 13.
https://aisel.aisnet.org/amcis2017/InformationSystems/Presentations/13
Strength of Ties as an Antecedent of Privacy Concerns: A Qualitative Research Study
Previous research has indicated that the relationship between individuals might influence privacy concerns of individuals. In particular, the tie strength between the individual who is about to disclose information (discloser) and the individual who is potentially receiving the information (potential co-owner), might determine privacy concerns of the discloser. The discloser and the potential co-owner might be tied up strongly, weakly or not at all. We set up a qualitative research study, asking disclosers in how far tie strength determines their privacy concerns. The results prove that weak ties mainly increase privacy concerns of disclosers, whereas strong and absent ties mainly only increase privacy concerns in certain situations. We therefore contribute to the under-researched field of antecedents of privacy concerns by presenting strength of tie as an additional antecedent.