Description
Modern technologies, such as autonomously flying vehicles respectively drones, have won attention and are on the edge to change incumbent industries. Whereas drones are currently used in a variety of industry landscapes, such as filmmaking and agriculture, we focus particularly on the shipping industry. In this paper, we take the customers’ perspective and evaluate why customers would engage in drone deliveries. We investigate the influence of trust, perceived risk, and motivational factors and propose a research model that seeks to explain the customers’ intention. This study uses survey data (n = 116) and structural equation modeling. Our results provide empirical evidence that trust and perceived risk, as well as specific motivational factors influence the customers’ intention to engage in drone deliveries. Further, our paper encourages researchers, designers, and developers to build the respective IS including the expectations of future drone users. Therefore, academic and practical implications are discussed.
Recommended Citation
Mittendorf, Christoph; Franzmann, Daniel; and Ostermann, Uwe, "Why Would Customers Engage in Drone Deliveries?" (2017). AMCIS 2017 Proceedings. 17.
https://aisel.aisnet.org/amcis2017/HumanCI/Presentations/17
Why Would Customers Engage in Drone Deliveries?
Modern technologies, such as autonomously flying vehicles respectively drones, have won attention and are on the edge to change incumbent industries. Whereas drones are currently used in a variety of industry landscapes, such as filmmaking and agriculture, we focus particularly on the shipping industry. In this paper, we take the customers’ perspective and evaluate why customers would engage in drone deliveries. We investigate the influence of trust, perceived risk, and motivational factors and propose a research model that seeks to explain the customers’ intention. This study uses survey data (n = 116) and structural equation modeling. Our results provide empirical evidence that trust and perceived risk, as well as specific motivational factors influence the customers’ intention to engage in drone deliveries. Further, our paper encourages researchers, designers, and developers to build the respective IS including the expectations of future drone users. Therefore, academic and practical implications are discussed.