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This study draws on organizational-environmental framework and trust research to investigate SMEs’ transformation toward cloud service. This study regards cloud service transformation as a strategic choice of SMEs and highlights organizations’ trust based rationality. This study develops a research model in which SMEs’ trust belief on cloud service mediates the effects of the organizational-environmental determinants on SMEs’ strategic choice. A survey involving 107 Chinese SMEs was conducted to validate the research model. The results from empirical data provide strong supports on the hypotheses. Theoretical and practical implications are discussed.

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Aug 10th, 12:00 AM

Mediating Role of Trust Brief in SMEs’ Strategic Choice of Cloud Service

This study draws on organizational-environmental framework and trust research to investigate SMEs’ transformation toward cloud service. This study regards cloud service transformation as a strategic choice of SMEs and highlights organizations’ trust based rationality. This study develops a research model in which SMEs’ trust belief on cloud service mediates the effects of the organizational-environmental determinants on SMEs’ strategic choice. A survey involving 107 Chinese SMEs was conducted to validate the research model. The results from empirical data provide strong supports on the hypotheses. Theoretical and practical implications are discussed.