Start Date
11-8-2016
Description
The success of e-commerce depends on the Information Systems that support it. Currently, the most used approach in e-commerce systems is the faceted search, that requires the customer to be familiar with the technical specification, to find the products that best meet their needs. The aim of this research is to evaluate a novel proposal to improve the online product search. Our solution will automatically map products' features with less technical criteria, which will replace the filters in a faceted search. To achieve this goal, we have adopted a multi-criteria analysis method to rank the result. The proposed solution was evaluated through an empirical experiment with some product categories, using as data set the reviews of experts retrieved from the web. Results showed a strong rank correlation between our solution and the expert reviews, proving its feasibility and effectiveness.
Recommended Citation
Custódio, Igor and Siqueira, Sean, "Online Product Search with Focus on Customers' Needs" (2016). AMCIS 2016 Proceedings. 8.
https://aisel.aisnet.org/amcis2016/Spanish/Presentations/8
Online Product Search with Focus on Customers' Needs
The success of e-commerce depends on the Information Systems that support it. Currently, the most used approach in e-commerce systems is the faceted search, that requires the customer to be familiar with the technical specification, to find the products that best meet their needs. The aim of this research is to evaluate a novel proposal to improve the online product search. Our solution will automatically map products' features with less technical criteria, which will replace the filters in a faceted search. To achieve this goal, we have adopted a multi-criteria analysis method to rank the result. The proposed solution was evaluated through an empirical experiment with some product categories, using as data set the reviews of experts retrieved from the web. Results showed a strong rank correlation between our solution and the expert reviews, proving its feasibility and effectiveness.