Start Date

11-8-2016

Description

With increase in competition, being responsive to changes in demand is increasingly important for firms in today’s economy. However, building agility in demand management is challenging. While information technologies (ITs) influence a firm’s ability to be agile, we emphasize the role of firm’s innovativeness in leveraging ITs and building agility. Specifically, we propose that organizational innovativeness helps firm leverage greater use of information technologies in demand management for building demand management agility. Survey data gathered from demand management managers across a broad cross-section of firms was combined with secondary data to test the proposed hypotheses. The moderation effect of organizational innovation on the relationship between information technologies and agility was partially supported. In additional, we found supportive evidence of the moderating effect of two distinct innovation types.

Share

COinS
 
Aug 11th, 12:00 AM

Examining Demand Management Agility: The Role of Organizational Innovation

With increase in competition, being responsive to changes in demand is increasingly important for firms in today’s economy. However, building agility in demand management is challenging. While information technologies (ITs) influence a firm’s ability to be agile, we emphasize the role of firm’s innovativeness in leveraging ITs and building agility. Specifically, we propose that organizational innovativeness helps firm leverage greater use of information technologies in demand management for building demand management agility. Survey data gathered from demand management managers across a broad cross-section of firms was combined with secondary data to test the proposed hypotheses. The moderation effect of organizational innovation on the relationship between information technologies and agility was partially supported. In additional, we found supportive evidence of the moderating effect of two distinct innovation types.