Start Date
11-8-2016
Description
Organizations operating in the information age need to refine their understanding of the effects of organizational policies regarding personal information management on customers’ willingness to transact with online vendors. This research employed a 2x2x2 within-subjects experimental design to test the effects of three organizational information management strategy variables on customers’ willingness to transact with online vendors. The three strategy variables presented to customers through privacy policies are: (1) seeking customers’ informed consent, (2) giving customers the ability to limit data sharing, and (3) giving customers the ability to limit secondary use of data. Analyses of data collected from customers support the three hypothesized main effects which are all positive.
Recommended Citation
Mollick, Joseph, "Effects of Information Privacy Policies on Customers’ Willingness to transact with Online Vendors" (2016). AMCIS 2016 Proceedings. 41.
https://aisel.aisnet.org/amcis2016/ISSec/Presentations/41
Effects of Information Privacy Policies on Customers’ Willingness to transact with Online Vendors
Organizations operating in the information age need to refine their understanding of the effects of organizational policies regarding personal information management on customers’ willingness to transact with online vendors. This research employed a 2x2x2 within-subjects experimental design to test the effects of three organizational information management strategy variables on customers’ willingness to transact with online vendors. The three strategy variables presented to customers through privacy policies are: (1) seeking customers’ informed consent, (2) giving customers the ability to limit data sharing, and (3) giving customers the ability to limit secondary use of data. Analyses of data collected from customers support the three hypothesized main effects which are all positive.