Start Date
11-8-2016
Description
Smartwatches collect a broad range of physical activity data during usage. We postulate that Perceived Privacy Risk has a direct negative influence on the Behavioral Intention to Use smartwatches and an indirect negative influence on the Behavioral Intention to Use them through Perceived Usefulness and Perceived Enjoyment. After collecting 229 online questionnaires and applying a SEM approach, our findings indicate that smartwatch usage is directly influenced by Perceived Usefulness and indirectly influenced by Perceived Enjoyment through Perceived Usefulness. Perceived Privacy Risk was found to have a direct negative influence on the Behavioral Intention to Use smartwatches as well as an indirect negative influence on the Behavioral Intention to Use them through both Perceived Usefulness and Perceived Enjoyment. These findings suggest that smartwatch manufacturers need to emphasize the utilitarian and hedonic benefits of their devices as well as address people’s potential negative perceptions of the devices in terms of their privacy.
Recommended Citation
Ernst, Claus-Peter H. and Ernst, Alexander W., "The Influence of Privacy Risk on Smartwatch Usage" (2016). AMCIS 2016 Proceedings. 2.
https://aisel.aisnet.org/amcis2016/Health/Presentations/2
The Influence of Privacy Risk on Smartwatch Usage
Smartwatches collect a broad range of physical activity data during usage. We postulate that Perceived Privacy Risk has a direct negative influence on the Behavioral Intention to Use smartwatches and an indirect negative influence on the Behavioral Intention to Use them through Perceived Usefulness and Perceived Enjoyment. After collecting 229 online questionnaires and applying a SEM approach, our findings indicate that smartwatch usage is directly influenced by Perceived Usefulness and indirectly influenced by Perceived Enjoyment through Perceived Usefulness. Perceived Privacy Risk was found to have a direct negative influence on the Behavioral Intention to Use smartwatches as well as an indirect negative influence on the Behavioral Intention to Use them through both Perceived Usefulness and Perceived Enjoyment. These findings suggest that smartwatch manufacturers need to emphasize the utilitarian and hedonic benefits of their devices as well as address people’s potential negative perceptions of the devices in terms of their privacy.