Start Date
11-8-2016
Description
This article examines the relationship between extent of business intelligence and analytics (BI&A) implementation and business performance. Also, it analyzes the moderating role of technology in this relationship. The data for our model is collected from secondary data sources for 116 public companies in United States. The data is analyzed using structural equation modeling techniques. Our findings show positive relationship between extent of BI&A implementation and business performance. Furthermore, our results show that type of BI&A has significant moderating impact on the BI&A implementation and performance relationship.
Recommended Citation
Daneshvar Kakhki, Mohammad and Palvia, Prashant, "Effect of Business Intelligence and Analytics on Business Performance" (2016). AMCIS 2016 Proceedings. 22.
https://aisel.aisnet.org/amcis2016/Decision/Presentations/22
Effect of Business Intelligence and Analytics on Business Performance
This article examines the relationship between extent of business intelligence and analytics (BI&A) implementation and business performance. Also, it analyzes the moderating role of technology in this relationship. The data for our model is collected from secondary data sources for 116 public companies in United States. The data is analyzed using structural equation modeling techniques. Our findings show positive relationship between extent of BI&A implementation and business performance. Furthermore, our results show that type of BI&A has significant moderating impact on the BI&A implementation and performance relationship.