Start Date
11-8-2016
Description
A huge number of customer data was collected by using of information technology in healthcare context. It is very important for healthcare providers to analyze this type of big data following the logic of customer relationship management. So here we propose an integration framework which can realize the customer segmentation and customer churn prediction together. To efficiently segment the customer and predict the churn, we propose a novel combining method which can combine several ANN models and consider multiple accuracy measures.
Recommended Citation
Cheng, Xian; Liao, Shaoyi; Liu, Zishan; and Huang, Mengshen, "Focusing on Customer Relationship Management in Healthcare Context" (2016). AMCIS 2016 Proceedings. 3.
https://aisel.aisnet.org/amcis2016/AsiaPac/Presentations/3
Focusing on Customer Relationship Management in Healthcare Context
A huge number of customer data was collected by using of information technology in healthcare context. It is very important for healthcare providers to analyze this type of big data following the logic of customer relationship management. So here we propose an integration framework which can realize the customer segmentation and customer churn prediction together. To efficiently segment the customer and predict the churn, we propose a novel combining method which can combine several ANN models and consider multiple accuracy measures.