Description
Acknowledging that cognitive limit may constrain creativity, researchers have begun identifying social networks as sources of diverse knowledge. According to previous literature, weak ties result in infrequent interactions, low level of knowledge redundant, thus ease the access to diverse knowledge and improve creative performance. As technology advances, organizations bring appropriate employees to work on a project regardless of their locations, employees are working geographically distributed and communicate with communication media. Thus this taken-for-granted relationship between weak ties and creativity has to be contextualized in the context of mediated communication where employees nowadays rely heavily on various communication media. In this study we build on literature on social networks on creativity and communication media research to hypothesize that network ties will create opportunities for diverse information, and extend this stream of research by investigating untested contextual effects of communication media on moderating the relationship between network ties and creativity.
Recommended Citation
Chang, Klarissa and Sha, Xiqing, "Creative Performance in Mediated Communication: The Contextual Effects of Communication Media" (2015). AMCIS 2015 Proceedings. 10.
https://aisel.aisnet.org/amcis2015/SocTech/GeneralPresentations/10
Creative Performance in Mediated Communication: The Contextual Effects of Communication Media
Acknowledging that cognitive limit may constrain creativity, researchers have begun identifying social networks as sources of diverse knowledge. According to previous literature, weak ties result in infrequent interactions, low level of knowledge redundant, thus ease the access to diverse knowledge and improve creative performance. As technology advances, organizations bring appropriate employees to work on a project regardless of their locations, employees are working geographically distributed and communicate with communication media. Thus this taken-for-granted relationship between weak ties and creativity has to be contextualized in the context of mediated communication where employees nowadays rely heavily on various communication media. In this study we build on literature on social networks on creativity and communication media research to hypothesize that network ties will create opportunities for diverse information, and extend this stream of research by investigating untested contextual effects of communication media on moderating the relationship between network ties and creativity.