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Technology advancements in the marketplace creates both challenges and opportunities for firms. Having an influential technology specialist within the top management team can allow firms to better identify, diagnose and capitalize on changes caused by technology to enhance firm output. This study uses the dynamic capabilities view to examine the impact of powerful technology leaders on firm output. Effective management of technology is proposed to enable firms to better adapt to changes in the marketplace. This paper finds that the inclusion of a powerful technology leader within the top management team predicts higher levels of firm output over time. Over a five year period of time, the inclusion of a powerful technology leader within the top management team was more predictive of firm output than the inclusion of a powerful marketing leader.

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Powerful Technology Leadership and Growing the Top Line

Technology advancements in the marketplace creates both challenges and opportunities for firms. Having an influential technology specialist within the top management team can allow firms to better identify, diagnose and capitalize on changes caused by technology to enhance firm output. This study uses the dynamic capabilities view to examine the impact of powerful technology leaders on firm output. Effective management of technology is proposed to enable firms to better adapt to changes in the marketplace. This paper finds that the inclusion of a powerful technology leader within the top management team predicts higher levels of firm output over time. Over a five year period of time, the inclusion of a powerful technology leader within the top management team was more predictive of firm output than the inclusion of a powerful marketing leader.