Description
The Theory of Planned Behavior (TPB) has been used in many different contexts, but rarely in the area of sustainability. This study utilized the framework of the TPB to explore factors associated with individual computer energy saving behavior and use across a medium-sized US university. A simple energy-saving device was attached to the workstation of 147 faculty, staff and administrators for a period of 8-weeks and behavioral intention and actual hours used were measured. Structural equation modeling analysis confirmed the role of perceived behavioral control but did not support the roles of attitude or subjective norm in influencing behavioral intention. A particularly interesting result was low predictive power of the TPB on actual use and negative relationship between behavioral control and use which is contrary to those of previous studies who typically use self-report measures of use rather than objective measures of actual use. Theoretical and practical implications are discussed.
Recommended Citation
Pollard, Carol, "Applying the Theory of Planned Behavior to Individual Computer Energy Saving Behavioral Intention and Use at Work" (2015). AMCIS 2015 Proceedings. 11.
https://aisel.aisnet.org/amcis2015/GreenIS/GeneralPresentations/11
Applying the Theory of Planned Behavior to Individual Computer Energy Saving Behavioral Intention and Use at Work
The Theory of Planned Behavior (TPB) has been used in many different contexts, but rarely in the area of sustainability. This study utilized the framework of the TPB to explore factors associated with individual computer energy saving behavior and use across a medium-sized US university. A simple energy-saving device was attached to the workstation of 147 faculty, staff and administrators for a period of 8-weeks and behavioral intention and actual hours used were measured. Structural equation modeling analysis confirmed the role of perceived behavioral control but did not support the roles of attitude or subjective norm in influencing behavioral intention. A particularly interesting result was low predictive power of the TPB on actual use and negative relationship between behavioral control and use which is contrary to those of previous studies who typically use self-report measures of use rather than objective measures of actual use. Theoretical and practical implications are discussed.