Recommended Citation
Smith, Jennifer and Pigni, Federico, " Best practices in creating value with social media: insights from four Fortune 500 companies." (2014). AMCIS 2014 Proceedings. 8.
https://aisel.aisnet.org/amcis2014/StrategicUse/GeneralPresentations/8
COinS
Best practices in creating value with social media: insights from four Fortune 500 companies.