Strategic Reactions: Corporate Responses to Social Media Consumer Movements

Presenter Information

Karim Jetha
Nicholas Berente

Recommended Citation

Jetha, Karim and Berente, Nicholas, " Strategic Reactions: Corporate Responses to Social Media Consumer Movements" (2014). AMCIS 2014 Proceedings. 4.
https://aisel.aisnet.org/amcis2014/StrategicUse/GeneralPresentations/4