Intention to Engage in Social Commerce: Uses and Gratifications Approach

Presenter Information

Shwadhin Sharma, Mississippi State UniversityFollow
Robert E. Crossler, Mississippi State UniversityFollow

Recommended Citation

Sharma, Shwadhin and Crossler, Robert E., "Intention to Engage in Social Commerce: Uses and Gratifications Approach" (2014). AMCIS 2014 Proceedings. 11.
https://aisel.aisnet.org/amcis2014/SocialComputing/GeneralPresentations/11