What Brings Customers Back to an Online Auction? The Effect of Uncertainty, Bids, and Enjoyment

Presenter Information

Ruben Mancha
Mark Leung

Recommended Citation

Mancha, Ruben and Leung, Mark, " What Brings Customers Back to an Online Auction? The Effect of Uncertainty, Bids, and Enjoyment" (2014). AMCIS 2014 Proceedings. 4.
https://aisel.aisnet.org/amcis2014/Posters/eBusiness/4