AIS Electronic Library (AISeL) - AMCIS 2014 Proceedings: An Empirical Study of The Gratifications of Customer Resonance On Purchase Intention.

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An Empirical Study of The Gratifications of Customer Resonance On Purchase Intention.

Presenter Information

Shari Shang
YIJHEN SIE

COinS

An Empirical Study of The Gratifications of Customer Resonance On Purchase Intention.

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