AIS Electronic Library (AISeL) - AMCIS 2014 Proceedings: An Empirical Study of The Gratifications of Customer Resonance On Purchase Intention.

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Event Title

An Empirical Study of The Gratifications of Customer Resonance On Purchase Intention.

Presenter Information

Shari Shang
YIJHEN SIE

COinS

An Empirical Study of The Gratifications of Customer Resonance On Purchase Intention.