An Empirical Study of The Gratifications of Customer Resonance On Purchase Intention.

Presenter Information

Shari Shang
YIJHEN SIE

Recommended Citation

Shang, Shari and SIE, YIJHEN, " An Empirical Study of The Gratifications of Customer Resonance On Purchase Intention." (2014). AMCIS 2014 Proceedings. 1.
https://aisel.aisnet.org/amcis2014/Posters/VirtualCommunities/1