Effects of Emotional Valence and Arousal on Consumer Perceptions of Online Review Helpfulness

Presenter Information

Guopeng Yin
Qingyuan Zhang
Yimeng Li

Recommended Citation

Yin, Guopeng; Zhang, Qingyuan; and Li, Yimeng, " Effects of Emotional Valence and Arousal on Consumer Perceptions of Online Review Helpfulness" (2014). AMCIS 2014 Proceedings. 6.
https://aisel.aisnet.org/amcis2014/Posters/SocialComputing/6