Will Insurance Brokers Use Mobile Insurance Service Platform: An Integration of UTAUT and TTF

Presenter Information

Yi-Ming Tai
Yi-cheng Ku

Recommended Citation

Tai, Yi-Ming and Ku, Yi-cheng, " Will Insurance Brokers Use Mobile Insurance Service Platform: An Integration of UTAUT and TTF" (2014). AMCIS 2014 Proceedings. 27.
https://aisel.aisnet.org/amcis2014/Posters/AdoptionofIT/27