Drivers and Obviations for using Social Media in companies – Insights from an online-survey on Firms in German-speaking Countries

Presenter Information

Christoph Lattemann
Ariane Pollock
Frank Beinhold

Recommended Citation

Lattemann, Christoph; Pollock, Ariane; and Beinhold, Frank, " Drivers and Obviations for using Social Media in companies – Insights from an online-survey on Firms in German-speaking Countries" (2014). AMCIS 2014 Proceedings. 7.
https://aisel.aisnet.org/amcis2014/AdoptionofIT/GeneralPresentations/7