Paper Type
Research-in-Progress Paper
Abstract
Social media have been used by some companies to support customer co-creation in recent years. However, few academic studies have been done to investigate the use of social media for customer co-creation. To understand the current state-of-the-art and future trends about the use of social media for customer co-creation, we conducted a blog mining study to analyze relevant posts on blogs. This blog study reveals some interesting patterns, themes and future trends in this specific area.
Recommended Citation
He, Wu Dr. and Yan, Gongjun, "Examining the Use of Social Media in Customer Co-Creation: A Blog Mining Study" (2013). AMCIS 2013 Proceedings. 7.
https://aisel.aisnet.org/amcis2013/eBusinessIntelligence/RoundTablePresentations/7
Examining the Use of Social Media in Customer Co-Creation: A Blog Mining Study
Social media have been used by some companies to support customer co-creation in recent years. However, few academic studies have been done to investigate the use of social media for customer co-creation. To understand the current state-of-the-art and future trends about the use of social media for customer co-creation, we conducted a blog mining study to analyze relevant posts on blogs. This blog study reveals some interesting patterns, themes and future trends in this specific area.