Paper Type
Completed Research Paper
Abstract
Many human computation systems utilize crowdsourcing marketplaces to recruit workers. Because of the open nature of these marketplaces, requesters need to use appropriate quality assurance mechanisms to guarantee high quality results. Previous research has mostly focused on the statistical aspects of quality assurance. Instead, we analyze the worker perception of five quality assurance mechanisms (Qualification Test, Qualification Restriction, Gold Standard, Majority Vote, Validating Review) according to subjective (fairness, offense, benefit) and objective (necessity, accuracy, cost) criteria. Based on theory from related areas like labor psychology, we develop a conceptual model and test it with a survey on Mechanical Turk. Our results show big differences in perception, especially with respect to Majority Vote which is rated low by workers. On the basis of these results, we show implications for theory and give requesters on crowdsourcing markets the advice to integrate the worker view when selecting an appropriate quality assurance mechanism.
Recommended Citation
Schulze, Thimo; Nordheimer, Dennis; and Schader, Martin, "Worker Perception of Quality Assurance Mechanisms in Crowdsourcing and Human Computation Markets" (2013). AMCIS 2013 Proceedings. 6.
https://aisel.aisnet.org/amcis2013/VirtualCommunities/GeneralPresentations/6
Worker Perception of Quality Assurance Mechanisms in Crowdsourcing and Human Computation Markets
Many human computation systems utilize crowdsourcing marketplaces to recruit workers. Because of the open nature of these marketplaces, requesters need to use appropriate quality assurance mechanisms to guarantee high quality results. Previous research has mostly focused on the statistical aspects of quality assurance. Instead, we analyze the worker perception of five quality assurance mechanisms (Qualification Test, Qualification Restriction, Gold Standard, Majority Vote, Validating Review) according to subjective (fairness, offense, benefit) and objective (necessity, accuracy, cost) criteria. Based on theory from related areas like labor psychology, we develop a conceptual model and test it with a survey on Mechanical Turk. Our results show big differences in perception, especially with respect to Majority Vote which is rated low by workers. On the basis of these results, we show implications for theory and give requesters on crowdsourcing markets the advice to integrate the worker view when selecting an appropriate quality assurance mechanism.