Paper Type
Completed Research Paper
Abstract
Developments in the field of wireless communications have enhanced the amount of people using mobile devices, which has also meant there has been significant growth in the mobile commerce arena.
This research is centred on examining the variables that can estimate consumer intention to adopt m-commerce within the context of Saudi Arabia. The research develops and expands on the TAM (Technology Acceptance Model), and makes reference to a number of critical areas, namely financial cost, individual differences and trust, with information gathered from 574 individual smartphone users located in the Kingdom of Saudi Arabia (K.S.A.).
The findings from this research are considered valuable for the fields of m-commerce, particularly when such organisations seek to devise and implement marketing strategies.
Recommended Citation
Alkhunaizan, AbdulMohsin Mr and Love, steve Dr, "Predicting Consumer Decisions to Adopt Mobile Commerce in Saudi Arabia" (2013). AMCIS 2013 Proceedings. 26.
https://aisel.aisnet.org/amcis2013/StrategicUse/GeneralPresentations/26
Predicting Consumer Decisions to Adopt Mobile Commerce in Saudi Arabia
Developments in the field of wireless communications have enhanced the amount of people using mobile devices, which has also meant there has been significant growth in the mobile commerce arena.
This research is centred on examining the variables that can estimate consumer intention to adopt m-commerce within the context of Saudi Arabia. The research develops and expands on the TAM (Technology Acceptance Model), and makes reference to a number of critical areas, namely financial cost, individual differences and trust, with information gathered from 574 individual smartphone users located in the Kingdom of Saudi Arabia (K.S.A.).
The findings from this research are considered valuable for the fields of m-commerce, particularly when such organisations seek to devise and implement marketing strategies.