Paper Type
Completed Research Paper
Abstract
Although online social network (OSN) users are expected to respond in various ways to online social predicaments created by others, little attention has been paid thus far to systematically understand users’ responses. This paper has two specific goals in its effort to fill this gap in the literature. The first is to develop a classification of online predicament responses (OPR). This classification consists of two main types of responses – avoidance behavior and approach behavior. Our second goal is to test this classification with three salient antecedents, namely general privacy concerns, face threat, and network closeness, and to show how the antecedents differentially affect the two types of OPR. The research model is tested with data collected from 60 OSN users. The results indicate that the two types of OPR are the key responses users engaged in response to online social predicaments. Overall, this paper contributes by proposing a classification of social predicament responses pertinent to the context of online social networking.
Recommended Citation
Choi, Chun Fung Ben and Jiang, Zhenhui Jack, "Responses to Social Predicament on Online Social Networks" (2013). AMCIS 2013 Proceedings. 14.
https://aisel.aisnet.org/amcis2013/SocialTechnicalIssues/GeneralPresentations/14
Responses to Social Predicament on Online Social Networks
Although online social network (OSN) users are expected to respond in various ways to online social predicaments created by others, little attention has been paid thus far to systematically understand users’ responses. This paper has two specific goals in its effort to fill this gap in the literature. The first is to develop a classification of online predicament responses (OPR). This classification consists of two main types of responses – avoidance behavior and approach behavior. Our second goal is to test this classification with three salient antecedents, namely general privacy concerns, face threat, and network closeness, and to show how the antecedents differentially affect the two types of OPR. The research model is tested with data collected from 60 OSN users. The results indicate that the two types of OPR are the key responses users engaged in response to online social predicaments. Overall, this paper contributes by proposing a classification of social predicament responses pertinent to the context of online social networking.