Paper Type
Research-in-Progress Paper
Abstract
Unified Communications (UC) integrates multiple communication and multimedia services such as voice, email, fax, voice messaging, video conferencing and chat into a unified user experience. In this research, we study the use of UC in global virtual teams in a multinational corporation. Specifically, we conduct a case study to examine how the use of UC enhances individuals’ ability to communicate, helps them create and build relationship, and then how such relationship building in turn improves their performance. This research will contribute to the theoretical understanding of the use of UC in organizational settings. This research also has practical significance as it can help organizations to make better decisions in regards to their investments in and usage of communication technologies in a global environment.
Recommended Citation
Shen, Zixing and Fluker, Joy, "Impact of Unified Communications on Communication, Relationship Building and Performance" (2013). AMCIS 2013 Proceedings. 3.
https://aisel.aisnet.org/amcis2013/EndUserIS/RoundTablePresentations/3
Impact of Unified Communications on Communication, Relationship Building and Performance
Unified Communications (UC) integrates multiple communication and multimedia services such as voice, email, fax, voice messaging, video conferencing and chat into a unified user experience. In this research, we study the use of UC in global virtual teams in a multinational corporation. Specifically, we conduct a case study to examine how the use of UC enhances individuals’ ability to communicate, helps them create and build relationship, and then how such relationship building in turn improves their performance. This research will contribute to the theoretical understanding of the use of UC in organizational settings. This research also has practical significance as it can help organizations to make better decisions in regards to their investments in and usage of communication technologies in a global environment.