Abstract
Social networks like Facebook or LinkedIn can be used by companies in various fields like marketing, distribution, product development or support for gaining business value. However, in contrast to these opportunities there are also corporate risks regarding the usage of social networks, for example resulting brand damages, industrial espionage or inefficiency. So far, only little understanding of corporate risks in social networks exists. Just a few single risks are discussed in literature. Thus, an extensive literature analysis was conducted for the creation of a systematic risk catalog. For a better understanding of the domain, a reference data model was developed consisting of data objects that could be exploited by attackers in social networks. Finally, a first approach towards a risk management framework is proclaimed in order to be used by companies in social networks. It integrates the identified risks, dedicated process steps and specific IT artifacts.
Recommended Citation
Braun, Richard and Esswein, Werner, "Corporate Risks in Social Networks – Towards a Risk Management Framework" (2012). AMCIS 2012 Proceedings. 9.
https://aisel.aisnet.org/amcis2012/proceedings/VirtualCommunities/9
Corporate Risks in Social Networks – Towards a Risk Management Framework
Social networks like Facebook or LinkedIn can be used by companies in various fields like marketing, distribution, product development or support for gaining business value. However, in contrast to these opportunities there are also corporate risks regarding the usage of social networks, for example resulting brand damages, industrial espionage or inefficiency. So far, only little understanding of corporate risks in social networks exists. Just a few single risks are discussed in literature. Thus, an extensive literature analysis was conducted for the creation of a systematic risk catalog. For a better understanding of the domain, a reference data model was developed consisting of data objects that could be exploited by attackers in social networks. Finally, a first approach towards a risk management framework is proclaimed in order to be used by companies in social networks. It integrates the identified risks, dedicated process steps and specific IT artifacts.