Abstract
Advances in information and communication technologies have produced enormous changes in the manners, approaches, and methods that people use to collaborate. Knowledge sharing is one of the essential functions of social networking sites (SNS) as new e-Collaboration environment. This study studies knowledge sharing behavior in SNS from the perspective of knowledge contributors and their characteristics using the lens of identity and bond theory. Identity and bond theory asserts that individuals behavioral patterns in SNS. Therefore, this study identified the factors influencing the knowledge sharing in SNS based on identity and bond theory. The data was collected using an online survey from the members of Cyworld, Facebook, and Twitter in South Korea. The results indicate that network externality, social interaction, enjoy helping and self-image expression significantly affect the two type of attachment (common identity and bond). Also, two type of attachment significantly affect the knowledge sharing. Based on the findings, this study offers suggestions to organizers of SNSs to enhance the knowledge sharing from their members.
Recommended Citation
Chung, Namho and Koo, Chulmo, "Knowledge Sharing in Social Networking Sites for e-Collaboration: Identity and Bond Theory Perspective" (2012). AMCIS 2012 Proceedings. 5.
https://aisel.aisnet.org/amcis2012/proceedings/StrategicUseIT/5
Knowledge Sharing in Social Networking Sites for e-Collaboration: Identity and Bond Theory Perspective
Advances in information and communication technologies have produced enormous changes in the manners, approaches, and methods that people use to collaborate. Knowledge sharing is one of the essential functions of social networking sites (SNS) as new e-Collaboration environment. This study studies knowledge sharing behavior in SNS from the perspective of knowledge contributors and their characteristics using the lens of identity and bond theory. Identity and bond theory asserts that individuals behavioral patterns in SNS. Therefore, this study identified the factors influencing the knowledge sharing in SNS based on identity and bond theory. The data was collected using an online survey from the members of Cyworld, Facebook, and Twitter in South Korea. The results indicate that network externality, social interaction, enjoy helping and self-image expression significantly affect the two type of attachment (common identity and bond). Also, two type of attachment significantly affect the knowledge sharing. Based on the findings, this study offers suggestions to organizers of SNSs to enhance the knowledge sharing from their members.