Abstract
With the emergence of significant problems in capitalist systems around the world, corporate social responsibility has taken on greater emphasis. In the media industry, in which public interest has been discussed for a long time, the importance of corporate social responsibility is magnified again. Although many studies have already addressed this topic, there is less literature on how to measure corporate social responsibility in the media industry. This study aims to develop an instrument to measure corporate social responsibility in the media industry. Using data from 253 experts who majored in communication, this study verifies a proposed instrument. Results show that corporate social responsibility in the media consists of three major constructs, namely reliability, usefulness, and fairness. The findings of this study are expected to enable practitioners to improve social responsibility in their media and to allow academics to make further headway in this research stream.
Recommended Citation
Lee, Chan Goo; Sung, Jiyeon; Ki Kim, Jin; Sook Jung, In; and Kim, Kook Jin, "Corporate Social Responsibility of the Media: Instrument Development and Validation" (2012). AMCIS 2012 Proceedings. 2.
https://aisel.aisnet.org/amcis2012/proceedings/SocialIssues/2
Corporate Social Responsibility of the Media: Instrument Development and Validation
With the emergence of significant problems in capitalist systems around the world, corporate social responsibility has taken on greater emphasis. In the media industry, in which public interest has been discussed for a long time, the importance of corporate social responsibility is magnified again. Although many studies have already addressed this topic, there is less literature on how to measure corporate social responsibility in the media industry. This study aims to develop an instrument to measure corporate social responsibility in the media industry. Using data from 253 experts who majored in communication, this study verifies a proposed instrument. Results show that corporate social responsibility in the media consists of three major constructs, namely reliability, usefulness, and fairness. The findings of this study are expected to enable practitioners to improve social responsibility in their media and to allow academics to make further headway in this research stream.