Abstract
The information systems academic community has been searching for an effective response to the steep decline in enrollment in IS programs. Researchers have identified the design of the introductory IS course as a critical opportunity for increasing student interest in the IS field. In this paper we describe our experience redesigning an introductory IS course in the context of a semester long cross-functional product development project for college juniors. By including practitioners in the design process, we identified four areas to be addressed to increase the career relevance of the course and used this agenda to develop new content which tied the IS course more closely to the semester project, especially in the area of online marketing.
Recommended Citation
Freedman, James and Wyner, George, "Desperately Seeking IS Curriculum Relevance: Teaching Information Systems in a Cross-Functional Context" (2012). AMCIS 2012 Proceedings. 24.
https://aisel.aisnet.org/amcis2012/proceedings/ISEducation/24
Desperately Seeking IS Curriculum Relevance: Teaching Information Systems in a Cross-Functional Context
The information systems academic community has been searching for an effective response to the steep decline in enrollment in IS programs. Researchers have identified the design of the introductory IS course as a critical opportunity for increasing student interest in the IS field. In this paper we describe our experience redesigning an introductory IS course in the context of a semester long cross-functional product development project for college juniors. By including practitioners in the design process, we identified four areas to be addressed to increase the career relevance of the course and used this agenda to develop new content which tied the IS course more closely to the semester project, especially in the area of online marketing.