Abstract
The focus of this study is to investigate the personality similarity among people. We investigate 203 relevant personality adjectives to determine their stable intrinsic values. In addition, the contextual connotation of every adjective is introduced to measure personality correlation. It is then applied to several social network groups to help interpret the group development. The results show that (1) in naturally formed interpersonal groups, openness to experience is the most important formative indicator, (2) groups under high task environment seek to take conscientiousness as the primary formative indicator to converge into task groups, (3) a lovers’ relationship assumes partial personality similarity as the predominant phenomenon, and (4) The convergence of group personality shows comparatively obvious concentration.
Recommended Citation
Chang, Te-Min, "Personality Correlation Analysis and Applications in Social Networks" (2012). AMCIS 2012 Proceedings. 5.
https://aisel.aisnet.org/amcis2012/proceedings/EBusiness/5
Personality Correlation Analysis and Applications in Social Networks
The focus of this study is to investigate the personality similarity among people. We investigate 203 relevant personality adjectives to determine their stable intrinsic values. In addition, the contextual connotation of every adjective is introduced to measure personality correlation. It is then applied to several social network groups to help interpret the group development. The results show that (1) in naturally formed interpersonal groups, openness to experience is the most important formative indicator, (2) groups under high task environment seek to take conscientiousness as the primary formative indicator to converge into task groups, (3) a lovers’ relationship assumes partial personality similarity as the predominant phenomenon, and (4) The convergence of group personality shows comparatively obvious concentration.