Abstract
Information Communication Technologies (ICTs) have become driving force in today’s society. These technologies should be adopted and accepted by a society to benefit from their potential advantage. Many researchers, in the field of ICT, have studied and proposed models of technology acceptance. Unified Theory of Acceptance and Use of Technology (UTAUT) proposed by Venkatesh et al (2003) was used in this research to find out direct determinant factors of telecenters for Internet services in Ethiopia. In this research it is tried to find out the core constructs of telecenters’ Internet services intention to use and use behavior. All the 200 questionnaires were usable; and demographic and descriptive statistics and Partial Least Square (PLS) regression were used to analyze the data. The study has revealed that performance expectancy and effort expectancy have positive influence in behavioral intention and behavioral intention has positive influence in use behavior of telecenters’ Internet services.
Recommended Citation
Seid, Abdu and Lessa, Lemma, "Adoption of Telecenters in South Wollo Zone of Amhara Regional State in Ethiopia: Special Emphasis on Internet Services" (2012). AMCIS 2012 Proceedings. 2.
https://aisel.aisnet.org/amcis2012/proceedings/AdoptionDiffusionIT/2
Adoption of Telecenters in South Wollo Zone of Amhara Regional State in Ethiopia: Special Emphasis on Internet Services
Information Communication Technologies (ICTs) have become driving force in today’s society. These technologies should be adopted and accepted by a society to benefit from their potential advantage. Many researchers, in the field of ICT, have studied and proposed models of technology acceptance. Unified Theory of Acceptance and Use of Technology (UTAUT) proposed by Venkatesh et al (2003) was used in this research to find out direct determinant factors of telecenters for Internet services in Ethiopia. In this research it is tried to find out the core constructs of telecenters’ Internet services intention to use and use behavior. All the 200 questionnaires were usable; and demographic and descriptive statistics and Partial Least Square (PLS) regression were used to analyze the data. The study has revealed that performance expectancy and effort expectancy have positive influence in behavioral intention and behavioral intention has positive influence in use behavior of telecenters’ Internet services.