Global, International and Cultural Issues in IS


Under the influence of Web 2.0 Work (purposeful directed action) is democratised moving it away from productionistmetaphysics. Web 2.0 symbolises a cultural phenomenon summarised as a collection of emerging technologies andmethodologies that, in the enterprise, provides for a shift in the asymmetric distribution of power such that the technologicalhuman has access to mechanisms and processes that allow greater participation in formative decision-making. Thetechnological enterprise, through fostering Web 2.0 technologies, is able to offer the infrastructure the technological humancan use to build its own social networks. This provides an opportunity for employee to invest emotionally in the purposes andintentions of the enterprise.