Tale of Two Green Communities: Energy Informatics and Social Competition on Energy Conservation Behavior
Information Systems for Sustainability and Global Competitiveness
This study explores whether providing information on energy consumption is effective in changing energyconsumption behavior. More specifically, in groups with collectivist culture, energy informatics have a significantrole in inducing active participation and engagement in energy conservation efforts. Using data collected fromenergy monitoring competitions conducted in student residence halls of a university, I find that energy competitionhas positive influence in reducing energy consumption for cohesive dorms, whereas it has adverse effect for lesscohesive ones . The findings of the study indicate suggest that the role of information on the energy saving isconditional on existing culture in communities. I discuss the managerial implications of the findings.
Yim, Dobin, "Tale of Two Green Communities: Energy Informatics and Social Competition on Energy Conservation Behavior" (2011). AMCIS 2011 Proceedings - All Submissions. 475.