Virtual Communities and Collaborations
The impact of social networking has become a focal point for Information Systems researchers; however, its potentialbenefits and impact have not been fully explored. Membership in social networks has been increasing steadily within the lastdecade but at the same time some members have abandon their accounts or use them minimally. To understand thedifferences in usage among members the adoption process needs to be evaluated. Existing adoption models evaluatedtechnology adoption from a utilitarian perspective and are deemed inadequate to evaluate social networking systems (SNS).This is because SNS are classified as social information systems whose adoption, based on the literature, should be evaluatedfrom a motivational perspective. The purpose of this research, therefore, is to propose a social information system researchmodel that will explain the adoption process of social networking and similar technologies.
Donaldson, Opal and Duggan, Evan W., "Examining SNS Adoption through Motivational Lens" (2011). AMCIS 2011 Proceedings - All Submissions. 419.