Diffusion of Information Technology


Grounded in the motivational aspects of product consumption, this study examines the hedonic and utilitarian value of digital games and their influence on product recommendation. The findings of an internet survey conducted among active game players who assessed the hedonic and utilitarian value of eight digital games are presented. The findings suggest that games should be viewed not only as hedonic but also as utilitarian products. Further, the results indicate that knowledge gained from game playing influences both the level of perceived hedonic and utilitarian value and the willingness to recommend a game to others. It is argued that a successful digital game offers both enjoyment and usefulness, with enjoyment being the main source of recommendation of digital games. The results extend both theoretical and empirical perspectives of the concepts of enjoyment and usefulness within information systems research.