Diffusion of Information Technology


When a new version of an information technology product or service appears in the market, consumers’ usage experience with the prior version may influence their adoption patterns. However, this important determinant has been ignored in current research. This study uses mobile services to examine the role of usage experience. We empirically test our hypotheses by using actual field data from China. We find that, in addition to perceived usefulness and perceived enjoyment, usage experience with the prior version, that is the 2G service, has a significant influence on intentions to adopt the 3G service. Understanding the influence of usage experience is an important finding given that ICT vendors deliver successive versions of their products, and with this knowledge they could promote faster adoption and diffusion of new products. We discuss some practical implications, highlight factors that influence the adoption of newer generations of products, and delineate future research avenues.