Abstract

Visuals carry cultural codes that communicate and reinforce cultural values and assumptions. Visual artifacts such as Powerpoint presentations are a ubiquitous feature in organizational life, but they are not yet widely studied. This paper presents a framework for analyzing visual artifacts that draws on concepts from visual and social science methods. In IT organizations and occupations, visual artifacts are useful tools for introducing, discussing and legitimating cultural assumptions and values for multiple audiences within technology organizations. To gain additional insight into IT culture, researchers should focus on visual artifacts as they are used in professions and organizations in IT.

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