Abstract

In this article, we propose a new conceptualization of strategic alignment leading to the proposal of a new model: the Translated Strategic Alignment Model (TSAM). We adopt a grounded theory approach, while studying three corporations. We then extend our research to other corporations through a Delphi method with five experts (IS consultants). The model of strategic alignment that we propose includes a three-level network involving the essential alignment of various stakeholders’ needs. We bring forward a new perspective on the fits traditionally studied in the literature and we propose seven fits whose “shores”1 make sense to practitioners. In corporations TSAM may open a new path leading to the achievement of organizational performance and competitive advantage in an organizational climate which may be socially enhanced.

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