Abstract

This paper argues that business process standardization, as part of BPM activities, is an effective way to improve business process flexibility and performance. We develop and empirically evaluate a theoretical model of the differential impact of business process homogenization and optimization on business process flexibility and performance. The analysis based on data from 85 large firms shows a strong and highly significant influence of process standardization on business process flexibility and performance. This paper is among the first to propose a research model and empirical operationalization to analyze the twofold impact of process standardization on business process flexibility and performance. For practitioners the paper provides actionable recommendations on how to apply the findings to their management context.

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