In this study, we seek to identify the development process of the virtual community. This study investigates the development process of two virtual communities: HSC (Home-stay Community) and UTC (University Teaching Community). This case study has produced two major findings. First, the sets of values established in a virtual community are related to the particular system functions employed in that community. While HSC members use blogs to collect related information and utilize forums to make bi-directional communication, UTC members seldom access blogs or edit Wiki pages. Second, motivation leads participants to join their community and to shape its boundaries. The information sharing process is shown to be an effective way of improving community development in the virtual context. Thus, managers are advised to pay attention to active and strongly-motivated players in the virtual context. Future studies may enrich the current investigation by focusing upon the relevant business models.
Yu, Chia-Ping and Wu, Ji-Tsung Ben, "Toward a Community-oriented Development of Internet Platforms: a Qualitative Case Study" (2009). AMCIS 2009 Proceedings. 688.