The concept of privacy in Chinese context is a fragile perception. Under such a culture environment, the awareness of right of privacy raises late; therefore, it is of necessary raising people the concept of information privacy. To reach this purpose, this study adopts the theory of self-efficacy to examine factors that influence decisions related to information privacy. Further, a longitudinal model is explored whether information ethics education plays a role influencing students’ concept in protecting information privacy. A survey with senior-level undergraduate students is conducted to test the hypothesized model. The findings exhibit an important insight that through information ethics education, students demonstrate a significant change in their confidence of privacy self-efficacy; the increase of this concept noteworthy changes their behavior concerning information privacy protection. Finally, discussions and conclusions are discussed.