Second Life ® (SL) as the exemplar of virtual worlds has become a new platform for simulating real-life experiences and interactions. Businesses, universities, hospitals, governmental organizations, and individuals participate in SL for a variety of activities and experiences. Increasing participation in range of activities has made SL a suitable environment for creativity and innovation in the web-based delivery of services. However, there is little knowledge about the process of creating systems/presence in this new environment. This paper explores the unique aspects of systems development for educational purposes in SL using a case study approach. Multiple cases have been analyzed to investigate the process of systems development in SL projects and contrasted with existing information system development approaches. Contributions to education and research are discussed.