The purpose of this paper is to explore the effects of business intelligence consumer needs, internal intelligence sources and external intelligence sources on the value of the business intelligence product as measured by the quality of decisions made by business intelligence consumers, the willingness of these consumers to confirm decisions already made and their ability to scan the external environment for threats and opportunities. An exploratory factor analysis and simple linear regression tests confirmed that there is a positive correlation between the quality of internal and external business intelligence sources, the clarity of defining business intelligence consumer needs and the effectiveness of the business intelligence product as seen by business intelligence consumers.
Taskov, Konstantin, "Factors Contributing to an Effective Business Intelligence Product" (2009). AMCIS 2009 Proceedings. 313.