Effect of the Food Traceability System for Building Trust: Price Premium and Buying Behavior

Authors

Youngchan Choe, Seoul National University
Joowon Park, Information and Communications University
Miri Chung
Cheol Lee
Junghoon Moon, Information and Communications University

Recommended Citation

Choe, Youngchan; Park, Joowon; Chung, Miri; Lee, Cheol; and Moon, Junghoon, "Effect of the Food Traceability System for Building Trust: Price Premium and Buying Behavior" (2007). AMCIS 2007 Proceedings. 59.
https://aisel.aisnet.org/amcis2007/59