Structural Equation Modeling (SEM) Using PLS-Graph Software: A Tool for Quantitative Researchers Analyzing Path-Based Models

Authors

Wynne Chin, Bauer College of Business at the University of Houston
Geoffrey Hubona, Georgia State University

Recommended Citation

Chin, Wynne and Hubona, Geoffrey, "Structural Equation Modeling (SEM) Using PLS-Graph Software: A Tool for Quantitative Researchers Analyzing Path-Based Models" (2006). AMCIS 2006 Proceedings. 547.
https://aisel.aisnet.org/amcis2006/547