Using Relationship Theories for Web Site Design: Development of a Site-Communality Scale and Proposed Impact on Loyalty

Authors

Daniel Tomiuk, University of Quebec in Montreal
Alain Pinsonneault, McGill University

Recommended Citation

Tomiuk, Daniel and Pinsonneault, Alain, "Using Relationship Theories for Web Site Design: Development of a Site-Communality Scale and Proposed Impact on Loyalty" (2006). AMCIS 2006 Proceedings. 361.
https://aisel.aisnet.org/amcis2006/361