Perceptions of Cultural Sensitivity through Language Choice in Online Advertising: The Effects of Medium and Gender

Authors

Melissa Bishop, The University of Texas at Arlington
Samar Baqer, The University of Texas at Arlington
Sandra Henderson, The University of Texas at Arlington

Recommended Citation

Bishop, Melissa; Baqer, Samar; and Henderson, Sandra, "Perceptions of Cultural Sensitivity through Language Choice in Online Advertising: The Effects of Medium and Gender" (2006). AMCIS 2006 Proceedings. 175.
https://aisel.aisnet.org/amcis2006/175